Automated Media Analytics

Signal Forge Media

Unifies online ad data with offline templates, retrains forecasts continuously, and recommends winning channels and campaign mixes.

Overview

Signal Forge Media is an always-on marketing intelligence engine. It unifies online ad signals, maps them into offline-ready templates, and retrains models as new data lands. Teams get up-to-date recommendations on channels, campaign formats, and budget allocation before spend gets wasted. Forecasting stays live instead of aging into static reports.

Challenge

Normalizing fragmented media data and producing forecasts that stay accurate as channel behavior changes fast.

Solution

A unified media schema plus automated MLOps retraining pipelines that compare model drift and publish updated budget recommendations continuously.

Stack

  • Python
  • dbt
  • BigQuery
  • Prophet
  • LightGBM
  • Airflow

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